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What is Typography?
Typography is the visual component of the written word. Considered to have begun by Gutenberg, typography is still relevant in design to this day although its roots began in handwritten letters.

  • Calligraphy
  • Digital type
  • Type of websites

It predates the modern design by 500 years and has many rules and conventions; it is most commonly used for expression and invention.

Why is typography important?
The typography we choose has major impact on many elements of design:

  • Readability
  • Mood
  • Percieved article length
  • User experience

Good web designers must understand the principles of typography that create a design which portrays the vision and mood of their website. Living in the digital era, people are more aware of typography in design that ever! When creating a piece for any design company you must include fonts in your creative process.

What does the Faculty of Arts and Design offer?
The Faculty of Arts and Design offers many courses, which are based on the following elements:

What kind of place is it?

At the forefront of education and innovation our University excels in many different areas such as:

No idea where to start?

Learn these definitions to get the ball rolling, your natural creativity will take it from there: